The Owner/Developer Ms. Grace B. Eleazar has been in the real estate business since 1983, concentrating on the high-end market, both for residential and business use. When she started Wholesome Lifestyle Supermarket. She became aware of this special niche of residential end-user market which is not effectively being addressed by other developers.

       El Pueblo is an offshoot of her passion to provide an upgraded standard of living for the majority of her employees. This bias towards an upliftment in lifestyle was translated into this unique concept of providing compact but decent, upgraded but highly affordable dwelling units.EL Pueblo's concepts were based on three major philosophies: Respect for nature, Lifestyle integration and Understanding of Human needs, which when put together will result in Quality of Life. El Pueblo is not just a home, but an environmentally sound upliftment in the standards of living of the urban work force.